Jack Potter is a leading expert in Biodiversity Net Gain (BNG) and Nutrient Neutrality, currently the Head of BNG and Nutrient Neutrality at Wild Capital UK. With over a decade of experience, Jack has been instrumental in shaping environmental policies and translating them into actionable strategies within the UK’s development sector. His extensive background includes senior roles at Natural England, where he specialized in creating and implementing BNG frameworks, and at various other organizations, where he led initiatives to balance development with nature conservation.

Jack is passionate about driving high-integrity offset markets and is committed to making a lasting environmental impact. His expertise in nature-based solutions and his innovative approach to ecological challenges make him a sought-after thought leader in the field.